In the competitive race to get product in-store and to the consumer, the newly established company of C Woodrow Browne, Alan Gordon and Peter Van Raalte explains they are ready to provide businesses with, “the edge needed to succeed in the crowded marketplace.”
The experienced team announces the formation of Browne, Gordon, and Van Raalte (BG&VR) to provide analysis, strategic planning and go-to-market solutions for new and established manufacturers, licensors, agencies, and licensees to help position their brands or products for success. With a collective 100-plus years of industry success between them, the company claims, “BG&VR stands apart.”
“There is not a problem or issue that one of us has not confronted,” says Mr. Browne. “We have been on the ground floor and taken products from concept to market. We have seen property and product development from all angles, as manufacturers, licensors, licensees, agents and retailers. We have managed licensing departments for major brands, acquired licenses, sourced, manufactured and sold licensed product to all retail channels. We know how to make success happen.”
Together, the three executives have put a wide variety of products on the map including toys, apparel, sporting goods, juvenile products, electronics, accessories and more. They have worked with high-profile entertainment, corporate, sports brands and publishing properties including Arm & Hammer, DC Comics, Cartoon Network, Harley Davidson, Jeep and Chrysler, Marvel, Madison Square Garden, MLB, NFL, NHL, Nickelodeon and Scholastic and more.
“At BG&VR each and every client assignment will receive input and strategic recommendations from all three founding partners,” Browne added. “This triangulation of analysis from three experts with a variety of views and perspectives ensures that all clients receive a 360-degree view of their business and enables BG&VR to craft deliverables that best achieve our clients’ licensing and merchandising goals.”
With offices in New Jersey, New York, and New Mexico the team offers a range of services with the ability to be on site Nationally and Internationally.