Proficient Adds Signature Architectural Speakers at CEDIA Expo
Core Brands is broadening its Proficient cabinet-loudspeaker Signature line into the architectural speaker category with the introduction at CEDIA Expo of a 10-model line under the same umbrella, said Keith Marshall, Proficient Audio founder and Core Brands senior vice president.
“We’ve wanted to do this for years, for the couple of thousand [installing dealer] loyalists who love our brand,” said Marshall. “Now they can talk Signature in all categories – and it gives them the opportunity to position their sale and make more gross profit dollars. It’s a good opportunity to elevate the brand for all who sell it.”
The line, which benefits from a new industrial design and features Kevlar woofers and aluminum-dome tweeters as well as thin-bezel grilles, can now easily be positioned as the flagship line, and with its new additions, installing dealers will now have a richer marketing story to tell, starting at the top end with Signature, and then, if necessary, moving customers into the mid-tier, recently revamped Protege line, said Marshall.