The Heart of the Sale
* Advertise accessories. Let customers know that you have mounts for every possible configuration. Tell them about the great remotes that help them manage all their gear with just one controller. Develop a reputation as the accessory expert.
Treat your customers like an excited three-year-old. In the heat of a purchase, many customers act just like my niece Mae.
They'll "ooh" and "aahh" if you can find a way to share the excitement in accessories. But if you hide them behind a counter or in the back room your associates will soon forget about them and customers will find them somewhere else.
Elly Valas is the President of Valas Consulting Group. Contact her at firstname.lastname@example.org or at 303/316-7569, or visit her website at www.ellyvalas.com.