HES/Brandsource: It’s About Solutions, Not Products
One message rang clear at the recent HES/Brandsource Summit: The future of CE retail is all about the sale of full solutions, not one-off products.
Jim Ristow, executive vice president of HES, hammered the point home with an update of HES/Brandsource's Connected SOURCE program, which focuses on the sale of full, turnkey based connected solutions.
The group introduced the Connected SOURCE concept two years ago and at last year's Summit signed up more than 80 dealers who were interested in implementing it in their stores. This week he announced that the first two pilot stores - Talk of the Town, Hackensack, N.J., and Five Smooth Stones Audio Video, Jacksonville, Fla., - completed Connected SOURCE installations. Connected SOURCE will now followed a control roll-out in other retailers, with about 50 expected to implement the concept by the end of the year, said Jim Ristow, HES executive vice president.