The FCC proposal, Wheeler wrote, is about one thing: unlocking the set-top box market. It will let innovators create and consumers choose, he said.
“The new rules would create a framework for providing device manufacturers, software developers and others the information they need to introduce innovative new technologies, while at the same time maintaining strong security, copyright and consumer protections,” he said. “Nothing in this proposal changes a company’s ability to package and price its programming to its subscribers, or requires consumers to purchase new boxes.”
Despite his assurances, the cable industry and media executives came out strongly against the FCC’s proposal. Their main concern being that the new arrangement could “negate contracts between cable companies and entertainment companies,” which involve cable companies paying $billions per year for the rights to distribute programming.