ProSource, the largest audio, video, and integration buying group in the United States announced yesterday it would be growing its list of audio vendors by five. New to the group is AudioControl, Bowers & Wilkins, GoldenEar Technologies, Bluesound, and NAD Electronics.
"The ProSource Audio and CI Committees conducted an extensive review of our brand mix, and the analysis identified a few companies that had fallen out of alignment with the group's objectives. This allowed us to engage with a select group of new partners to better serve the needs of our membership moving forward," said Dave Workman, President and CEO of ProSource. "Each of these fine audio brands holds tremendous growth potential, offering a value proposition of differentiation, and has provided ProSource the unique and beneficial program structure we require for participation in the group."
AudioControl designs and manufactures innovative high-performance audio solutions for the residential, commercial, and automotive markets. The Seattle-based company offers premium-quality home theater and whole-house entertainment products, distributed audio amplifiers for commercial applications, and a legacy of outstanding car audio processors, amplifiers, and OEM interface solutions sold and installed worldwide by qualified professionals.
"AudioControl products represent premium performance in the whole-house entertainment and home theater markets," explained AudioControl CEO Alex Camara. "Our full line of products — including DSP-enabled, high-powered amplifiers and best-in-class theater solutions — give consumers the visceral experience they are looking for and provide dealers and integrators with an opportunity to deliver the finest systems backed by an unmatched legacy of service and support."
Bowers & Wilkins' has been in the business for over 50 years having made its mark on some of the biggest soundtracks and movies of all time. Recording professionals like Abbey Road Studios and Skywalker Sound have turned to Bowers & Wilkins’ selection of loudspeakers to create cinematic and musical masterpieces.
"We're very excited to launch our partnership with ProSource to help us expand the accessibility and discoverability of the Bowers & Wilkins breadth of products to ‘own the home' for performance audio," said James Krakowski, Vice President of Sales at Bowers & Wilkins. "We bring an authentic brand heritage, innovative technology, world-class products, and a pioneering spirit. And we're thrilled to showcase what we have in store for 2020 and beyond."
GoldenEar Technology is a market-leading high-end loudspeaker manufacturer committed to making “high-end affordable." Under industry icon Sandy Gross, GoldenEar offers exceptional, award-winning Triton towers, Aon and BRX bookshelf speakers, SuperSat satellites, ForceField and SuperSub powered subwoofers, 3D Array soundbars, and Invisa architectural offerings.
"GoldenEar Technology, the multiple-award-winning company founded by industry leader and icon Sandy Gross, looks forward to this exciting partnership with ProSource," said David Penrod, Director of North American Sales. "GoldenEar offers high-end performance at affordable prices in both two-channel and multi-channel setups, and we will continue to drive customers to our dealer partners with our award-winning performance and glowing reviews."
Bluesound and its suite of wireless audio products and technologies are working to provide listeners with the most authentic music reproduction. Using state-of-the-art digitial technology, Bluesound combines the BluOS operating system and control application for smartphones, tablets, and PC desktops to manage stored and cloud music sources and playback, with support for high-resolution audio streams up to 24/192.
Last but not least, award-winning NAD Electronics supplies high-quality components for audio, home theater, and custom installation applications. Since its inception, the company has been committed to four core values that have made them a household name: innovation, simplicity, performance, and value.
"Our relationship with ProSource is essential to achieving greater strategic alignment and increased business opportunities not only with our current and valued Bluesound and NAD customers within the group, but also with new CI and specialty retail businesses within the organization," remarked Stephen Baker, Senior Director of Sales, Americas at Lenbrook International. "Bluesound's and NAD's unique value propositions dovetail perfectly with ProSource's commitment to a win-win relationship."