ProSource Delegation Strengthens Strategic Relationships With Key Audio Partners
ProSource deployed a delegation of executives, board members, and committee members to Europe in order to cement strategic relationships with key audio partners. Dave Workman, CEO and President of ProSource, has eluded to such a maneuver before, pointing to the fact that the size and strength of the buying group have earned them "a seat at the table" when talking to the biggest technology manufacturers around the world.
"It's a share game really. I've always had a philosophy of share of the market," Workman said, speaking on the influence they have in the HiFi audio space during The Summit earlier this year. "When you have over 20% share of someone's business, you have a seat at that table. We, in the audio category, have a big seat at the table."
The team was selected to report on a complete overview of the high-end audio marketplace and meet with vendor partners to collaborate on strategies for the U.S. market. Meetings with AudioQuest, Focal, Klipsch, Marantz, MartinLogan, and Paradigm took place during the High End Munich Exhibition, preceded by a visit to the engineering facility for Arcam, recently acquired by the Harman Luxury Audio group. In addition, the group toured the Naim headquarters and factory, as well as Focal's cabinet factory in Bourbon-Lancy, France, and the Focal headquarters in Saint-Étienne, France.
"Our business meetings with ProSource members have always been meaningful and productive, so when an opportunity presented itself to meet in Munich, we were 'all in.' We are always learning something valuable from our partnership and especially appreciate the diversity of the group," said Kevin Zarow, Vice President of Sales, CI/AVS, Sound United.
The ProSource delegation included:
- Bill Janka, Mission Audio Video
- Brian Gibson, Elite Media Solutions
- Dave Gilbert, Hi-Fi Sales
- David Levitan, Audiolab
- Greg Simmons, Eagle Sentry
- Phil Murray and Steve Weiner, Listen Up
- Stephanie Keough, World Wide Stereo
- Tim Freeman and Tommy Kinstle, Crutchfield
- Dave Workman, Andy Orozco and Jessica Paskon, ProSource
ProSource members joining the meetings in Munich included:
- Will Hettinger, HiDEF Lifestyle
- Bob Cole, World Wide Stereo
- Jim Davis and Josh Bizar, Music Direct
"I was proud to represent the ProSource board at the High End Munich show and throughout the tour. It was inspiring to visit our vendor partners' facilities and see their passion for performance audio, while observing the evolution of raw materials through the hands of skilled craftspeople to create an amazing finished product," said William Janka, President and CEO of Mission Audio Video in Santa Barbara and ProSource board member.
"During the ProSource journey to Munich, Germany, we had the opportunity to create lasting dialogue and foster collaborative discussions about advancing relationships that will set a course for the rest of the year. We were able to share our strategic vision and plan for focusing on higher margins, higher ASP, and restricted premium distribution