ProSource/PRO Group Form New-Audio Committee
As legacy categories mature – losing their mainstream appeal and the hefty margins they once carried – CE specialty dealers have to find alternative products that will resurrect consumer excitement and generate some much-needed profit.
ProSource and the PRO Group have formed a New-Audio Committee to do just that. The buying groups – which are affiliated with the Home Entertainment Source and Brand Source – will also support a Legacy Audio Committee to grow its share of traditional products and to work closely with vendors on securing exclusive lines and promotional deals for its members.
The New-Audio Committee will focus on identifying strong companies with new products in four categories: headphones; wireless audio; single-point solutions, with an emphasis on soundbars; and gear that’s designed to optimize digital content, such as headphone amplifiers and DAC units.