ProSource/PRO Group Form New-Audio Committee
Workman sees that ability as an asset to the manufacturers who want to sell end-run and other discounted products through a controlledchannel that can uphold a better price than big-box stores and online marketplaces. It also benefits the consumer who has been trained to expect deals and discounts at almost every turn.
“In legacy audio, we’ve got to have the right promotions so that we can control prices … and keep customers excited because they expect a deal,” he said. “We have the market presence in legacy audio to work closely with our partners to create unique promotions exclusive to our group. We can actually grow the business for our partners and increase our share in the process.”
One of the positive aspects of the new-audio category is that it doesn’t carry the same promotional pressures as the legacy category. “We can take our energies to build the right business relationships with what could be the next great company,” Workman said. “We just don’t know yet if they’re the next great company.”
The New-Audio Committee is made up of seasoned audio dealers who will vet the new companies and field test the products to see which ones make the most sense for the group.