Proton Re-enters LCD TV Market
Proton will begin selling 32-inch and 37-inch LCD televisions in the U.S., Canada and Mexico starting this summer, according to the company. Known for its CRT televisions, Proton is now working with Brix Lab on a new line of LCD TVs that will be available exclusively through the Brix Lab distribution channel.
Brix Lab is already the exclusive distributor for Proton-branded television products in North America, and is responsible for all sales and marketing activities for Proton in the U.S., Mexico and Canada. Proton televisions will be available at retailers that cater to home theater enthusiasts and audiophiles, according to a Brix statement.
"We are pleased to add Proton televisions to our line-up of offerings from Brix Lab," admits Harry Brix, CEO and founder of The Brix Group.