Providers Forecast Future of IPTV at Line Shows
The present and future of Internet Protocol Television (IPTV), i.e. television content delivered via the Web, was the focus of “IPTV: This Program Brought to You by the Internet”, a panel discussion held June 22 at CEA Line Shows in New York.
Moderator Lance Ulanoff, editor in chief of PC Magazine, hosted a panel that included Joe Ambeault, director, product development and management – video services, Verizon; Jim Funk, VP of business development, Roku; Olivier Manuel, lead, Content Solutions Group, Samsung Electronics America; and Ross Rubin, executive director for market research consultant firm The NPD Group.
The session began with an analysis of the penetration of IPTV in today's competitive market. Rubin estimated that 10 to 12 percent of TVs sold today come with Internet connectivity. “Certainly one of the success stories has been Blu-ray,” he said. “BD Live has really taken on a life of its own.” He also cited the growing penetration of Netflix and other connected services.