Prior to the release of the BeBox—their 21st Century take on the classic boombox—Mohu had never really dabbled in the business of manufacturing audio products. In fact, the company founded by Mark Buff in 2009 made its name as a defense contractor working with the Army and Navy to design and build antennas for armored vehicles out on counter-IED (improvised explosive device) initiatives.
“We built low-profile and no-profile antenna systems that were mounted around the vehicle to minimize the visual signature of the trucks,” Buff explained. And, in the process of working with the military, Mohu found success with a very low-frequency band that it realized could have some success in the commercial space—around the time they got their start, consumers were starting to migrate away from analog to digital, and “cord cutting” was just entering the American lexicon.
“We realized that people were starting to invest in HDTV antennas, so we decided to migrate some of the things that we learned in the military space and start building flexible, flat antennas for the consumer,” Buff said. “We started with high-performance antennas that really sold themselves. We placed them up on Amazon and became the number-one selling antenna for a number of years. Then we started expanding our antenna line from passive flat antennas, amplified flat antennas, a designer series called The Curve, and so on.”