Putting Broadband and DTV Together
San Diego topped comScore's list, with 52 percent of online users connecting via broadband. In the Boston area, broadband penetration was 50 percent, with extensive high-speed use in metro areas such as New York (49 percent), Providence (47 percent), Kansas City (46 percent), Detroit (45 percent), Tampa-St. Petersburg (45 percent) and Orlando, San Francisco and Los Angeles (all at 44 percent).
On top of that, broadband users already devote much more time online than their narrowband counterparts. Another recent study found that cable modem users spend 19.8 hours per week online, and DSL customers are at their screens for 16.8 hours per week. That compares to 10.9 hours per week for dial-up customers.
Some of that appeal can be attributed to broadband's "always-on" feature, which encourages constant contact. Moreover, even with the broadband price war between cable and DSL companies, their services usually cost 50 to 100 percent more than dial-up connections, encouraging customers to seek their money's worth.