Q&A: A Deep Dive into the “Retail Meltdown”
Recently, we dove into the phenomenon that’s been dubbed “The Retail Meltdown.” It wasn’t so much a tongue lashing as it was us trying to peel back the layers of an onion, trying to figure out what’s going on with brick and mortar retail—and we were left just as teary-eyed as if we actually were peeling onions…
Of course, we’re not the only ones who’ve done some thinking on why retail is having this gigantic moment right now. Analysts, other publications, Wall Street, you the retailer—we’re all trying to understand what’s happening in the marketplace, why consumers shopping habits are changing, and how retailers can adapt to either stave off failure or actually start to turn this thing around.
Enter Handshake and its Chief Marketing Officer Mike Elmgreen. The B2B commerce platform has a unique position in the retail industry, serving as the go-between for manufacturers and distributors and (in most cases) their retail partners. From services to training, Handshake has a great deal of firsthand knowledge about what retailers are doing right and where certain opportunities present themselves.