Q&A: HTSA's Bob Hana on the Nationwide Deal, Industry Optimism and More
NASHVILLE- At the HTSA spring conference here on Wednesday, we had a chance to sit down with HTSA Managing Director Bob Hana. The interview came the day after the buying group announced a new alliance with Nationwide Marketing Group. In the interview we discussed the Nationwide deal, dealers reactions to it, and the overwhelming sense of optimism throughout the group.
SS: To start off with the Nationwide alliance, the first question is why now, and can you elaborate on the reason HTSA went through with the deal?
BH: We took a look at where we believed the market's headed and trying to anticipate that kind of environment, where people are going to live in an incredibly connected world. It is not science fiction that your car is going to drive itself, and at some point order a pizza and have it delivered as your garage door opens automatically and your furnace is turned on at the right temperature. It's not science fiction. And as it gets more and more robust, we honestly believe that we have to strengthen the specialty channels.