Q&A: Samsung Dives Into Data with Retail Pop-Up Solution
Not long ago, we detailed a major announcement from Samsung at the National Retail Federation’s BIG Show that it was launching a pop-up retail service. Samsung Connected Spaces, as it’s known, is described as an IoT-ready solution that can give retailers access to loads of in-store data.
“Bringing digital best practices to in-store environments enables retailers to shed light on data darkness and create a model for smarter business decisions,” Ian Son, Senior Vice President, Mobile B2B division, Samsung Electronics America, said in the statement at the time.
In reaching out for some clarification on the new service, Dealerscope ended up having a valuable and informative conversation with a couple of the brains behind the service: Ian Hutchinson, Lead for Connected Spaces at Samsung Electronics America, and Jessica Mok, Solutions Marketing & Partnership Manager at Samsung SDS America. Here’s a look at that conversation: