Q&A: Sharp Executives Discuss What’s Next for the Company

Dealerscope: You’re moving “full steam ahead” through Q3 and into Q4, with multiple marketing efforts for your SuperSteam+ oven, microwave countertop and built-in drawer lines and air-purifier products, to heighten awareness of the Sharp brand as an appliance product. How is it all catching on with consumers?

Jim Sanduski: Well, full steam ahead is about the product itself, but the second meaning is that Sharp is moving full steam ahead in the appliances business.

Peter Weedfald: The taglines we’ve been using include that, and Take A Deep Breath, for our air purifiers. Our overall tagline is Simply Better Living.