Q&A: Jen Soulé, Other World Computing
OWC’s new president comments on accessories industry directions and on how her company, as a supplier and seller of computer and tablet enhancement products, is addressing these trends.
Dealerscope: Talk a bit about the accessories market as a whole, and in which categories you see the biggest growth opportunities.
Jen Soulé: We’re seeing tremendous growth on the storage side of the business, with excellent opportunities to continue that growth. The size of digital audio, photo and video collections as well as video production needs are major drivers for both consumer and professional user storage. Because of this, we are continuing to expand our storage line to meet the needs of the individual consumer and the family, on up to the professional cinematographer and post-production team.