Qualcomm's New Watch Chip Announcement Was Otherwise a Bust
Qualcomm has finally revealed their big smartwatch announcement - only to reveal that the three-year wait might not have been worth it. As the consumer electronics industry is largely languished by what I've dubbed Taco Bell syndrome - repacking the same ingredients in a new bag - smartwatches are seemingly the biggest victim.
And don't get me wrong, there have been some genuinely great products on the market but it seems that most of them are touting the same issues thanks to an overwhelmingly laggard display of innovation.
Qualcomm's new chip - the Snapdragon 3100 - is the first update since we saw the 2100 chipset in early 2016. What the 3100 brings to the table is the same A7 CPU as the 2100 series, however the 3100 will run four of them as well as an "ultra-low power co-processor." The Cortex-A7 chip is still using a dated 28nm process in a day and age when Apple is getting ready for 7nm on the next Apple Watch iteration. You can really dive into what that means from a 2016 panel on moving from 28nm to 7nm but it basically means "we will need triple or quad patterning on some layers and there are new density issues."