Quarter of Smartphone Users Own Tablets
One fourth of smartphone users own a tablet, while one-tenth of tablet owners watch video daily. That's according to comScore TabLens, a new tracking service being launched by ComScore.
"Tablets are one of the most rapidly adopted consumer technologies in history and are poised to fundamentally disrupt the way people engage with the digital world both on-the-go and perhaps most notably, in the home," Mark Donovan, comScore SVP of Mobile, said as part of the announcement.
"It's not surprising to see that once consumers get their hands on their first tablet, they are using them for any number of media habits including TV viewing."