QVC Inc. Demos, Service Build its Business
By Grant Clauser
An hour's drive from Dealerscope's Philadelphia offices, a landmark sprawls across several acres of West Chester real estate. Visitors arrive daily in tour buses for a personal look at the retailer that reaches 75 million homes, as many as 5 million at any one time, with annual global sales exceed $2.9 billion.
Since its launch in 1986, QVC has become a household name to many Americans, and the QVC business model has earned more than a passing glance by traditional retailers and product vendors alike.