QVC is Getting a New Look Thanks to Moxie
As it transitions away from classic TV, the long beloved shopping channel is redesigning its logo to appeal to a growing online fan base.
“More than 80% of new customers now come to QVC U.S. via our digital platform," said Mary Campbell, chief merchandising officer of parent company Qurate Retail Group, and chief commerce officer of QVC U.S.
Publicis Groupe’s Moxie worked on this project in collaboration with QVC’s own design team. The new logo features a square surrounding a “Q” to represent screens where customers can connect with QVC. The rounded shape of the “Q” signifies a constant conversation between the brand and its customers. The open area where the Q does not connect represents an open door to the community.