Specialty Dealers Applaud Sony’s New Home Systems
Specialty retailers welcomed Sony’s new NHS rack systems, saying the scaled-down solutions will help them push more installations to a broader customer base.
“Those types of offerings are very important because you have to drive solutions into the sweet spots,” said Jim O’Neil, vice president of merchandising at Electronics Expo, which recently launched its Xtecs installation division. “We’d like to sell a lot more systems in the $10,000 to $15,000 range.”
Based on the NHS-130C whole house entertainment and automation, the new NHS-A30C and -70C are fully integrated, pre-wired racks that include iPod connectivity and control, satellite radio, whole-home HD video distribution, and automation based on Control4’s solution. The A30C provides three zones of distribution, with pricing for full intallation estimated between $15,000 and $30,000, while the 70C provides seven zones, with installation prices estimated between $30,000 and $50,000. By contrast, the 130C covers 13 zones, with installation estimated around $75,000.