Were retailers asking for this?
I wouldn't say retailers were really asking for it. I would say what we've noticed is that retailers aren't really armed with the benefits and the selling propositions of HD Radio.
Right now we're dealing with a bunch of specialty dealers and it was relatively easy to get material to them. We know some of the bigger independents tend do their own DVD-based training, but when you move into the big boxes, you really need to have your ducks in a row for how you're going to get the people on the sales floor trained on the value proposition of HD radio, or any technology for that matter.