RadioShack to Sponsor Lance Armstrong
RadioShack announced this week that it has reached an agreement with cycling legend Lance Armstrong to sponsor a new Pro-Tour team in 2010. The chain will sponsor Armstrong in running and triathlon races in addition to cycling, RadioShack said.
Armstrong returned to racing this year after a three-year retirement and is currently competing in the Tour de France. He currently races for Astana, a team backed by the government of Kazakhstan.
"RadioShack keeps people connected in a highly mobile world through innovative technology from leading brands," RadioShack's Chief Marketing Officer, Lee Applbaum, said as part of the announcement. "As one of the greatest athletes of our generation, a father, a cancer survivor, and a tireless advocate in the fight against cancer, Lance Armstrong understands the power of keeping people connected and that's why we feel he's the perfect partner for our brand."