RadioShack Debuts New Concept Store in New York
RadioShack on Saturday debuted its new concept store, which includes several features coming soon to other RadioShack locations. The store is located at 2268 Broadway in New York.
The new features include new store fixtures, touchscreen-based displays, new displays featuring specific products such as Apple and HTC and the new "Texpert" staff concept.
"I am very excited about this store, which brings the essence of our new 'RadioShack: Let's Play' branding to the heart of Manhattan, and I am also thrilled about the support and very positive reactions of our neighbors," Joe Magnacca, RadioShack's CEO, said as part of the announcement.