RadioShack, Just Not in RadioShack
Radio Shack often has special sections of its store dedicated to a single manufacturer. Now the tables are turned and “The Shack” will have its own special section in another retailer.
The company just signed a deal on a co-branding retail franchise with Duckwell-ALCO. The partnership will see the RadioShack brand and products sold a nine of Duckwell’s ALCO stores. According to the agreement, “ALCO stores will be able to expand their assortment to include RadioShack’s well-recognized brand and product lines while enabling RadioShack to further grow its franchise retail presence in the area.”
The agreement was expanded after a trial run. Bruce Dale, president and chief executive officer of Duckwall-ALCO Stores said in a statement, “Our test program with RadioShack in our Abilene, Kan., store has been a huge success, and we saw electronics sales exceed expectations during the four-month test period.”