RadioShack is launching a rebranding in which some or all of its stores will be known as "The Shack,"

By Stephen Silver

RadioShack is launching a rebranding in which some or all of its stores will be known as "The Shack," Engadget reported Sunday.

A Web page on RadioShack's site touts a "Shack Summer Netogether," which will be held between Aug. 6 and 8 in New York, San Francisco and online. The event, featuring "fourteen-foot-tall laptops," as well as live entertainment and games.

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Companies:
RadioShack

Places:
New York
San Francisco

Stephen Silver Author's page

Report: RadioShack Rebranding as "The Shack"