RadioShack Reaches College Stores Deal
RadioShack announced Wednesday that it has reached an agreement with college store consortium NACSCORP, to offer electronics products in more than 4,000 college stores.
The available assortment will include products from Beats by Dr. Dre, Skullcandy and SOL Republic, as well as Enercell portable power and AUVIO headphones and Bluetooth speakers.
"This agreement with NACSCORP lets our brand fill a specific need for college stores and for college students," Joe Magnacca , RadioShack's chief executive officer, said as part of the announcement. "This represents a unique opportunity for RadioShack to enter a non-traditional marketplace, and agreements like this are key to introducing new consumers to the role that RadioShack can play in their lives."