RadioShack Rolling Out Concept Stores
RadioShack this week opened a pair of concept stores in the New York region, with plans to roll out more nationwide in the near future. The new stores, in Southampton, Long Island and Jersey City, N.J., join a Manhattan location opened last month.
"Our latest concept stores demonstrate how readily the new 'RadioShack: Let's Play' platform comes to life in different ways, creating a completely new brand experience for consumers," Joe Magnacca, chief executive officer of RadioShack, said in a statement.
"We selected two distinct store types, a popular getaway community for New Yorkers in Southampton and a New Jersey mall store that shares a lot in common with our highest traffic mall locations nationwide. The transformation in these stores is remarkable."