RadioShack Set to Upgrade Stores
RadioShack announced this week that it will upgrade 4,000 of its U.S. stores in time for the holidays, with improvements including new wireless and GPS displays, as well as improved signage.
The improvements will coincide with a wholesale remodeling of 14 stores in key markets, with “dramatic changes in color, store design and signage” coming into place there. Rumors had surfaced over the summer that RadioShack was seeking to emulate the Apple Store design in a new store concept, but it is unknown what the new stores will look like.
“We’ve created a more organized store that is easier to navigate,” RadioShack executive vice president Peter Whitsett said as part of the announcement, speaking of the mass upgrades. “We know our customers’ technology needs are constantly changing; our upgraded store format will allow customers to identify the best personal technology solutions for their needs.”