Raising the Bar...Creating Wealth in CE
By Bill Hass
Invent a better mousetrap, and people will beat a path to your door! So goes the old saying, and it appears at least partially true in terms of relative wealth creation for manufacturers who supply the consumer electronics products to the U.S. and the world.
New technology, with the prospects of tremendous growth, has produced great wealth for some CE suppliers; far in excess of traditional product manufacturers in the more established industries like autos, housing and steel. Dell Computer, Microsoft, Iomega, Hewlett-Packard, Compaq Computer are all familiar names that have produced fortunes from new technologies. Yet new technology invariably is accompanied by a dark shadow of high risk. We rarely hear of all the products, ideas and concepts that fall by the wayside. Record players, vacuum tubes, 8-track tapes, and monaural portable radios have disappeared or been transformed by the digital age.