RCA has upgraded its Small Wonder camcorder with extra features, including a flip screen, and has launched a new series of low-priced digital media players, including a unit with a wireless headphone feature due this fall.
The camcorder is aimed at mothers and will roll out this weekend through Circuit City stores, followed by nearly 3,000 other outlets, said Rich Phipps, general manager of business development for RCA’s audio and video unit. It has an SRP of $129 and will be marketed as an easy-to-use, no-nonsense device aimed at the value retail channel, said Dave Arland, RCA’s vice president of marketing.
RCA is targeting its new Gem line of media players at what it claims is 70 percent of the U.S. population that doesn’t own an MP3 player. The line includes the Opal music and video player; the Pearl USB thumb drive and music player; the Jet, a rugged, splash-proof player; and the Jet Stream, with wireless stereo headphone technology.