RCA Takes its Next Steps in Over-Air Antennas
The RCA brand has roots in television as an innovator in color TV, VCR, DVD, the exclusive and first DirecTV receiver box, and as the first in omni-directional flat digital antennas.
Now, the brand is making waves in the market with its new ANT1150F and ANT1100F antennas. The multi-directional amplified ultra-thin indoor models are what Michael Meador, retail services
manager, VOXX Accessories, said is the next step in TV reception
“The design is very sleek and blends into any environments, as well as has the ability to be painted to blend into any wall décor. On top of the ultra-thin, sleek design, the ANT1100F series will receive free HD and digital TV broadcast from all directions, and supports broadcast signals in both the UHF and VHF frequencies in true 1080 HDTV, he said.
RCA has been the #1 selling antenna brand on the market in both distribution and units sold for over 10 years, according to Meador, and was the first brand to introduce flat-panel antennas during the digital transition. The technology allowed for 360-degree reception and gave consumers the nondescript antenna profile Meador said they want. The flat-panel design eliminated the need for rabbit-ear type products and the 360-degree reception out-performs competitors’ bi-directional antennas, he said.
According to Meador, as cable prices rise, more and more people are choosing the over-the-air free solution. These signals are uncompressed when received by an antenna, unlike signals received by cable or satellite, which means the best HD picture possible for programming. But antennas don’t have to be a 100 percent commitment, either.
“An RCA antenna and a streaming box is the perfect combination for those looking to save money but not compromise content,” he said. “Antennas are also a great insurance policy for when the cable goes out due to poor service or bad weather. Every home should have at least one RCA Antenna to stay connected to quality TV content year round, night and day, rain or shine—for free.”
If consumers choose to make a complete switch, content isn’t much compromised. According to Meador, the ability to broadcast multiple streams in the same frequency band brought about the existence of many sub-channels of unique content, such as 24-hour sports or children’s programming. This was a change catalyzed by the digital transition, but most major markets now have from 30 to over 100 unique channels on the air at any given time.
In fact, Meador says the top 10 shows in viewership in 2013 were all available with an antenna in 2013. The difference between an amplified and unamplified antenna is ability to cope with signal strength. Which at a specific location varies hourly, daily, and yearly due to factors such as weather, solar flares, air traffic and other events. Amps boost the signal received and thus offer more channels at more times.
“RCA’s amplifier also has the best circuit design by integrating the great signal-to-noise ratio. This means more signals will be amplified and there is less noise/interference to help maintain proper signal strength for your TV,” said Meador.—Devon Razey n