What excites me the most is the transition to digital formats for advertising. Adding a digital version as a supplement to your printed activities can be a great way to reach customers faster and provide them with a more interactive experience. With a digital version, you can recommend accessories when customers click on the hardware. You can also embed videos about the products, which have been proven to increase sales. In addition to recommending accessories and videos, you can also ensure your pricing is up to date, and change it at a moment’s notice, if there is an error. Add some simple animation such as a flashing “sale” logo, and your products can come to life.
For the grand finale, you can take all of this a step further and link it all together! Make sure your digital ads have a link to your Facebook page, Twitter feed, Linkedin page and any other forms of social media that you are using. At the same time, push your digital ads out to customers using these sites. This way, you are communicating to your customers across several different channels, and they can decide how they want to interact with you.
The most useful information for most marketers is often the toughest to get. It’s very hard to understand whether or not a flyer you mailed was ever read. You may never know if that flyer or printed ad ever led to a sale. With digital advertising, you can gain the visibility of click-through rates, dwell time, page views and whether or not your tactics eventually led to a sale. It’s unbelievable how much information is available to you once you add a digital version to your advertising, which is why it is so important.