Readying Today’s Products for Tomorrow’s Consumers
Smarter. Faster. Cooler. Greener. Consumers have continuously raised the bar when it comes to what they expect from their consumer electronics.
Now, expectations and desires are escalating faster than ever before. Purchasers want devices that not only make their lives easier and more enjoyable, but that work together, that connect them to their friends and peers, and that satisfy their desire to be good global citizens. All while being protected by impenetrable security.
To reach and better our consumers’ expectations, CE manufacturers need to embrace three emerging areas of technological innovation; Internet of Things, application compatibility, and endpoint security. These will define the future of our industry and will govern which devices consumers want.