The CE Spot: Why Retailers Should Buy the Gear Hype
4. Marketing Muscle
Samsung throws the biggest launch events in the industry and backs the products up with plenty of marketing and advertising. It will be the same with the Gear. Many of your customers will be familiar with the device before they walk into your store. When they do, they'll want to see it, touch it and play with it. That will be up to you. The seed, though, will already be planted, making your job of selling the smart watch that much easier. Look at the Gear as part of a full solution that can increase the average ticket price of a mobile device sale.
5. The Youth Demographic