Dealerscope kicked off the first episode of its new Insider Talk Facebook Live series last night alongside two representatives from Video & Audio Center, Joseph Akhtarzad, Co-Owner and Tom Campbell, Corporate Director and Chief Technologist. The conversation led by Dealerscope’s Editor-in-Chief, Nancy Klosek and Publisher, Tony Monteleone touched on the topics of the retail landscape during COVID-19, how to stay connected and entertained in isolation, and the ways in which Video & Audio Center is giving back to their community.
Akhtarzard started off by giving a brief history of the Southern California experiential retailer and how its mission has always been about meeting customers’ needs. Those needs, he explains, have changed drastically since the company’s beginnings in 1981 with interest recently shifting to outdoor entertainment experiences. He stressed the importance of staying ahead of these changes and offering reliable options for everyone.
Recently, Akhtarzard was forced to make some difficult decisions due to the COVID-19 pandemic. As an essential business, Akhtarzard needed to ensure Video & Audio Center had enough products on the shelves for customers who needed them. He communicated to his buyers that they should prepare enough inventory in the event that shipments would be affected. He even had to secure new warehouses to store the overflow of products. Because of his strong connection with Video & Audio Center locations throughout Los Angeles, Akhtarzard and his entire team were able to offer a wide selection of essential products like computers, monitors, TVs, and more for people transitioning to remote work.
Campbell expanded on the products that are in high demand right now including routers, keyboards, laptops, and other products that accompany the main categories Akhtarzard listed. He also emphasized that the retailer’s focus, especially now, is not to “sell” products but to provide solutions to customers at a time when they need them most. Each Video & Audio Center location offers familiar brands that come with a guarantee that if something is wrong, Video & Audio Center will make it right.
Campbell also brought up a silver lining to the pandemic, that being the surge in technology adoption. Between conversing over video chat on a large TV and creating a home theater experience, he foresees a future of people embracing these types of technologies even after the coronavirus pandemic is over. That point brought Akhtarzard to explain how Video & Audio Center’s extreme home automation services can help create these new experiences for customers with everything from simple projects of fixing a person’s internet to installing underwater TVs and speakers.
Beyond offering consumers various tech products, Video & Audio Center has also made it a priority to support their community by donating masks to help the most vulnerable people stay safe and protected. Akhtarzard even went as far as personally delivering thousands of masks to rehab centers and nursing homes around LA. His desire to help came from the belief that the community is the backbone of his business and without them, Video & Audio Center would not be where it is today.
To watch the full discussion, visit MEPO's Facebook page.