One of the coolest things about attending a Nationwide Marketing Group PrimeTime event is seeing the work of the organization’s members around some sort of charity event. The last few PrimeTime’s that I’ve been to, that event has involved putting together meal packages that were to be delivered in the local community by a related local charity.
In the case of the recent PrimeTime show in Orlando, Nationwide teamed up with No Child Hungry—the food distribution program of Orlando-based My Neighbor’s Children—to pack meals for hungry children in the area.
Actively demonstrating the collective “Power of One” theme of the show, Nationwide’s 4,000 members who were on hand came together to attempt to meet a goal of 100,000 meals packed by the end of the show. The retailers, vendors, and staff who were in Orlando not only hit that goal, they exceeded it by some 25 percent.
According to a press release distributed by Nationwide, the group had reached its goal of 100,000 meals with more than half a day of PrimeTime still remaining. So, as to not waste precious time to give back, attendees continued to work away and ended up putting together some 125,000 meals.
“The giving nature of our Members has always been a hallmark of the Independent Retailer. This effort has allowed everyone at PrimeTime to pool their efforts toward a great cause, and a common purpose,” newly-minted Nationwide President and Chief Member Advocate Tom Hickman said in the statement. “While it was a challenging goal, we were thrilled to work with the No Child Hungry team to produce the needed supplies, not only hitting the goal, but surpassing it. The opportunity to stand alongside many of our Members and Vendors as we packed meal after meal was really an inspiring experience, and the results demonstrated the impact we can all have when we work together.”
After the show, Nationwide handed over the packed meals to No Child Hungry President William Lowry. Lowry and his team then began the planning and execution of meal delivery to those in need. The meals ended up being shipped to orphaned children in Haiti, with distribution happening around mid-April, according to Nationwide.
The buying group announced that it will again partner with No Child Hungry during its upcoming Las Vegas PrimeTime show in August. The team hopes to reach its goal of at least 250,000 meals packed for the charity in 2018, which means simply matching the number it hit in Orlando.
“Independent Retailers know how to get things done, and when our Members come together, we truly are stronger, better, together,” Hickman said. “We’re confident that, together, Members, Vendors, and Staff will again exceed the ambitious goal we’ve set. PrimeTime has always provided a big win for our Members and Vendors. Now, through the No Child Hungry initiative, we have also made it big win for those in need, and we couldn’t be happier.”