One of the coolest things about attending a Nationwide Marketing Group PrimeTime event is seeing the work of the organization’s members around some sort of charity event. The last few PrimeTime’s that I’ve been to, that event has involved putting together meal packages that were to be delivered in the local community by a related local charity.
In the case of the recent PrimeTime show in Orlando, Nationwide teamed up with No Child Hungry—the food distribution program of Orlando-based My Neighbor’s Children—to pack meals for hungry children in the area.
Actively demonstrating the collective “Power of One” theme of the show, Nationwide’s 4,000 members who were on hand came together to attempt to meet a goal of 100,000 meals packed by the end of the show. The retailers, vendors, and staff who were in Orlando not only hit that goal, they exceeded it by some 25 percent.