Recipe For Success
Gerhard's Appliances Cooks Up The Living Kitchen, an interactive Designer Appliance Showroom
By Natalie Hope McDonald
In 1954, Charles Gerhard did it. In 2003, the third and fourth generations of the Gerhard family are still doing it. According to Gerry Gerhard, vice president of Gerhard's Appliances, the 58-year-old retail store started off with a hands-on approach to retailing 50 years ago when his grandfather sponsored a cake-baking contest in conjunction with brand-new 40-inch ranges. "It took place in the same exact room as The Living Kitchen does today," Gerry notes. Only now, The Living Kitchen relies on sophisticated technology whereas the bake-off may have been satisfied with old-fashioned elbow grease.