Basics of Benchmarking
Benchmarks are standards to measure or assess performance. They were first used as a way to test the function of computer hardware and software but have also become an important business tool.
You can use benchmarking to compare your business to similar companies. It can help you evaluate your performance, establish minimum standards and raise your own bar. All of that can lead to helping you celebrate your successes and setting future goals.
The process may seem cumbersome, but there are a few basic steps that can get you started.