3D Deal Doubles Cinema Presence
RealD has reached an agreement with movie theater chain Regal Entertainment Group to double the amount of 3D-capable Regal screens.
The amount of Regal 3D screens will double from 1,500 to 3,000 as a result of the deal.
“We continue to see high demand from moviegoers for RealD’s premium 3D viewing experience and to meet that demand Regal expects to 3D-enable approximately 40% of its screens as part of its ongoing nationwide digital rollout,” Amy Miles, CEO of Regal Entertainment Group, said as part of the announcement. “Doubling our agreement for RealD 3D-enabled screens will allow us to play multiple 3D films at the same time and assure moviegoers the option of seeing films in a premium 3D format.”