Retail Roundtable: Regionals Have Their Say
Mark Sasicki, Television Buyer, Abt Electronics, Glenview, Ill.: They’re asking for it. A lot of them may not know all the specs but they just know it’s better and want to see it.
Michael Perlman, President, BrandsMart USA, Hollywood, Fla.: I think that the more technologically savvy customers are aware of 4K. For the masses to become educated, it will take a concerted effort on the parts of the merchants, manufacturers and media providers. When customers tune to ESPN, HBO or Netflix and the other content providers, and see how easy it is to receive enhanced content, that’s when we’ll see broad awareness in the marketplace.
Mike McMaster, President, Wilshire Home Entertainment, Thousand Oaks, Calif.: Obviously, the biggest question people have is, “Do I need a 4K TV?” There’s not [a lot of] content out there. But this year we’ve seen, for primary-viewing televisions, even secondary ones—like main room, second room like a master bedroom—we’re seeing almost 50 percent of the consumers stepping up to UHD products. So, that’s encouraging. And with some education that [a UHD TV will] make 1080p signals look even better, they usually will step up to that product, and [that translates into about a] 25 percent bump [in dollars compared to what consumers would have spent on a non-UHD TV]. So, a lot of people are willing to do that to kind of future-proof themselves.