Retail Roundtable: Regionals Have Their Say
Sasicki: I don’t think consumers have a misconception about UHD. I think consumers are smarter than ever before.
Perlman: I think that many customers believe that 4K televisions are outside the “reasonable” price range. But today, they are certainly reasonable. Compared to last year, it’s actually a value proposition now for that kind of quality.
McMaster: That it’s an all-or-nothing feature of a television. It’s not the only thing that makes a television great. It’s kind of like [how] we still get people that are just, like, “I don’t need 3D TV.” They don’t understand it’s a feature set that’s really kind of bundled in with the TV and not a yes/no question. I think people know [UHD] makes things better. The misconception is it’s a format [and] they won’t be able to get any content on it because there’s no content available. But most people understand you can watch any channels on it. People [also] think there is no [4K] content. There is. You just have to be educated on where it is.