Retail Roundtable: Regionals Have Their Say
DEALERSCOPE: Overall, what more can manufacturers do for you to help you improve sales, profits and foot traffic that they haven’t done yet?
Cole: They could not compete with me. They could not sell directly to third-party marketplaces or promo sites like Woot. That’s a big problem. Many manufacturers have discontinued such practices. They understand from experience that they have to build their brand and not sell their product as a commodity. They know that technology drives their business long-term and that they need the ProSource dealer to make that happen. Unilateral pricing policies [UPPs] have been helpful. It’s a step in the right direction and has leveled the playing field somewhat, but there are still a lot of people that don’t play fair. But it’s a whole lot better than it was.
Sasicki: The manufacturers need to keep coming up with innovative products. It keeps people talking about the stuff we sell.