Regulation and Responsibility Mark AHAM Annual Meeting
Panelists Chuck Bartlett, vice president, electronic commerce and logistics, Molex, and Blair Johnson, manager B2B services, GE Global eXchange Services, Inc., defined the major benefits of having a B2B e-commerce infrastructure as reduced cost of business and increased revenue and customer satisfaction.
When implementing a B2B e-commerce site, said Johnson, manufacturers and retailers should keep in mind the following five defining aspects: content, collaboration, commerce, connectivity and community. Any company interested in building an e-commerce site, he added, should identify key business processes, establish real-time information for its trading partners (to increase efficiency) and integrate back-office systems of the information flow.
"Web sites are nothing more than billboards," contended Melton Littlepage, manager of Southeastern U.S. for Commerce One. "There's no value without connectivity."