Reinvention at Borders
Not unlike many national retail chains that have had to reinvent themselves in an effort to rise above this difficult economy in 2008, Borders recently opened its first concept store in Allen, Texas. The new store is big on interactive features as well as imaging/electronics fun and games.
However, the chains’ zone vice president, Bill Christensen was recently quoted as saying, “We’re not trying to be Best Buy. But this isn’t just a bookstore. Eighteen months ago, we started researching with our customers what else we could be.”
Apparently the answer back was, just about anything.