‘RE:MARKET’ Debuts at MEGA Group USA National Spring Convention
MEGA Group USA, a buying group partner of Retailer Web Services (RWS), kicked off its March national convention today with the latest guidebook on digital marketing written exclusively for independent retailers of durable goods: “RE:MARKET: New digital techniques independent retailers can use now to compete better, grow faster and work smarter.” A copy of “RE:MARKET” was provided to convention attendees at the New Orleans Morial Convention Center. It is the second book published by RWS and written by Jennie Gilbert and James Kane, Jr. (RWS COO and CEO, respectively) as a result of the company’s work as a leading provider of e-commerce, digital marketing, web design and automated software solutions.
RWS’ first book, “RE:THINK: 11 surprising things you should do now to win retail customers in the digital age,” divulged the results of the largest and most comprehensive end-consumer research study on how consumers shop online for furniture, mattresses and major appliances for the home. In “RE:MARKET,” the authors distill the long list of digital marketing opportunities into a handful of actionable tactics proven to work for independent retailers. The book features an afterword by Erik Qualman, author of the No. 1 international bestseller “Socialnomics.”
“‘RE:MARKET’ explains complete topics with refreshing simplicity and includes plenty of research to back up its sound advice on what retailers should do first, later and never,” said Judy Ann Villanueva, trade marketing specialist, BSH Home Appliances, manufacturer of Bosch, Thermador and Gaggenau brands. “This down-to-earth digital marketing field guide can help any retailer master the latest winning techniques.”