Rembering A Retail Veteran
Retail industry veteran, Carl Eugene "Buddy" Dixson Sr., president and CEO of Crosley Corp., died recently at the age of 83. An outspoken businessman, Dixson considered himself an advocate for the independent retailer. In 1977, he bought the brand-name of Crosley from AVCO, used if for his own distribution company and in 1978 began to offer Crosley-branded major appliances exclusively to independent retailers who began to lose product lines to national retailers.
The following is an article, based on an interview with Dixson conducted by Dealerscope last Fall for our 80th anniversary issue:
"I was born in this business, I've been in it all my life," said Buddy Dixson Sr., the president and CEO of Crosley. When Dixson started his company it was a Ford-Philco distributor, but there were problems with the way the automobile giant ran its electronics division. "They ran the company like a car company. They thought refrigerators should have headlights and bumpers on them," he joked. "They though you ought to go into a dealer's store and tell him what he was going to do." He fought back: "We told them, 'You have a problem. Our dealers have five or six lines. We have to go in and sell them our goods and if we have to try and tell them what to do — they're going to show us the front door.'" Sadly, the company didn't listen, which may have contributed to why the Ford-Philco brand no longer exists.