Dealer Profile: A Good Fix to Be In
Though it would surely take nerves of steel to start up a business in America right now, unique entrepreneurial opportunities seem to turn up during every recession era, and not just in bartending and debt collection.
In the CE industry, for example, the prevailing habit of perpetual upgrades is giving way to a repair-rather-than-replace mentality, especially in high-ticket categories, like the home computer.
Desktops, laptops and broadband Internet access have nearly reached utility status in the American home. They are viewed as needs, but that doesn’t mean consumers don’t hesitate before dropping another $1,800 on a loaded ThinkPad or MacBook or, these days, even $349 on a Dell Inspiron Mini.